Possible misuse and manipulations are an important topic that are unlikely to have a single-cut solution. Web3 ownership-first approach offers a drastically different way of introducing incentivisation for quality content (e.g. there is little sense in owning a low-quality search result, as this importantly involves a cost at creation of a search result) as well as possibility of open algorithms approach for discoverability (since DKG is a public infrastructure, not a proprietary database). This creates a field of open innovation/competition to create the best approach in weeding out the bad actors.
